Baking News from Bob the Baker! 

Catch up on all the latest news from Bob the Baker




Ashers Baking Company has revealed a New Logo and Branding to start off the New Year with a bang. The fresh new look incorporates three pastel colours, of green, pink and blue. The new look incorporates the essence of the Ashers Baking Company brand, which is hand crafted, quality products made from local ingredients, from a family bakery.


The new logo brings a fresh new look to the long established Ashers Baking Company which has been in business for over 20 years providing customers with delicious bread baked daily from their bakehouse based in Newtownabbey.


You will find your favourite Ashers products, such as our famous Fruit Loaf and delicious toasting muffins in your local convenience store or local Ashers Shop. You’ll find the same great taste as always, but with a fresh new look.


Ashers Baking Company has been serving the local community in Newtownabbey for 20 years delivering the finest breads, cakes and pastries. Ashers prides itself on its freshly handcrafted bakery products expertly created by a dedicated team of bakers sourcing the best finest ingredients locally, in its main bakehouse situated at Ballyearl Newtownabbey.




Keep an eye out for the New Look Ashers Products! New Look, Same delicious taste!! 




We Won!!! 

Ashers Baking Company have won a Newtownabbey Business Award for their website in the Best Business Website category, sponsored by Chain Reaction Cycles. The winners were announced at a gala awards ceremony on Friday 9th November at the Theatre @ the Mill which was attended by a host of Newtownabbey’s finest business people.

The ceremony has hosted by Newtownabbey Borough Council who were assisted in the judging process by main sponsor Full Circle Management Solutions. 

We can add this "Best Business Website" award to Colin's "Business Person of the Year" that he won at last years Newtownabbey Business awards!  






We have been shortlisted for another award! Our website has been shortlisted for a Newtownabbey Business Award for best website! The winners will be announced on 9th November 2012. Watch this space! 




We received a Highly Commended award at the recent DANI awards as well as being the only northern Ireland company to be shortlisted at the pretegious British Baker awards.

We recently attended the very successful Tesco Taste NI Festival held at Custom House Square in Belfast. It was a great success with tesco reporting almost 20,000 visitors over the weekend. We showcased our new range of Cafe Scones which went down a treat with customers. The new flavors are Rasberry & White Chocolate, Blueberry & White Chocolate, Lemon & Cranberry and Spiced Apple & Walnut. They are delicious! look out for them in your local convienience store. 





Award time for Ashers Bakery!

Ashers Baking Company have been shortlisted for not one but two prestigious awards. The first award is the British Baking Industry Award for Retail Innovation; This award is designed to recognise outstanding efforts and innovation by high street bakery retailers. Ashers are one of just three finalists in this category along with Greggs & Wenzels The Bakers. The winner will be announced at a exciting ceremony in London in mid-September!

The second award that Ashers have been announced as finalists for is the Digital Advertising Northern Ireland (DANI) award for their website  in the best E-Commerce Site category where the judges will be looking for the, “ease of use, technical merit, overall user interface, content development and aesthetics”. Again, Ashers are one of only three shortlisted for in this category of the Awards which highlight all things digital in Northern Ireland. is up against some fantastic websites and the winners will be announced in the Titanic Building in less than two weeks’ time! 



What a great day we had at Castle Ward at the International Bread Festival to celebrate the Jubilee. The glorious weather along with the amazing grounds of Castle Ward provided the perfect backdrop for the first ever International Bread Festival in Northern Ireland and made it one of Castle Ward’s most successful events with an attendance of over 26,000 people on the day! Visitors enjoyed a host of different breads from around the world along with cookery and cake making demonstrations and of course Channel 4's Fabulos Baker Brothers Tom & Henry Herbert!

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 Rachel & Sylvia get ready for the crowds!                                   The Fabulos Baker Brothers on the Ashers stand! 

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Visitors enjoyed the beautiful grounds of Castle Ward on a fabulous Sunny day at the International Bread Festival! 




WOW, what a busy time we have had over the last month, at the start of the month we took part in the Belfast City Marathon in aid of the NI Hospice, where the rain poured down but it didn't dampen our spirits! Then we had a extra special cake to make for Dhunja the Elephant at Belfast Zoo, where we had a fantastic party and helped Dhunja celebrate her 39th Birthday and to round it all off we were at the kings hall for Balmoral show! 
Check out how we got on below ..........


Belfast City Marathon

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Ashers at Belfast Zoo! 

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Our next Hospice Challange was the Hospice Walk at Portstewart Strand which was sponsored by Ashers! A team from the bakery travelled up to the gorgeous North Coast to take part in this well supported Walk along the beach on Portstewart Strand. There was a total of 187 people taking part in the walk, all in aid of a great cause! The Ashers team had a great day out! 

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I am delighted to announce our partnership with the NI Hospice for 2012! We are going to be involved in a number of events to help the hospice raise much needed funds! We would love if you got involved in some of these fun events with us.

I had a great day out at Dromore Viaduct, that once carried the GNRI railway line, with my friend Josh who abseiled down the 74ft high unused railway bridge!, all in aid of the NI Hospice. 

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Ashers have hooked up with Funky Monkeys and have 4 VIP passes to Funky Monkeys Indoor Play Centres to be won! 


Funky Monkeys Soft Play Café is Northern Ireland’s leading indoor play centre for the under 8’s. Play frame equipment has been specifically designed through the recognition that children can learn and develop their minds through play. As well as fun activity mornings, Funky Monkeys offers great party facilities with private party rooms, party food and your own party host. There is also the fantastic healthy eating café for both parents and kids, serving some of of the best food & coffee around.

To win a pair of VIP passes, all you need to do is email your answer to the following question before 5pm on Thursday 16th February!

How many Funky Monkeys centres are currently open in Northern Ireland?

Email your answer to before Thursday at 5pm to be in with a chance to win! Winners will be chosen at random from all correct answers.




Bob announces “flippin” great partnership with Northern Ireland Hospice!




In the run up to Pancake Tuesday, Ashers Baking Company will kick off their newly announced partnership with the NI Hospice by donating 10p from every packet of Ashers Pancakes sold throughout Northern Ireland between now and Pancake Tuesday!  Miss N I, Finola Guinnane ambassador for N I Hospice helps Bob the Baker get things started.

Ellen Hillen, Corporate Fundraiser for N I Hospice said “we are delighted to welcome Ashers Baking Company on board as our charity partner for 2012.  As a local charity we rely on voluntary donations and support from the NI business sector to help us raise over £5 million each year so that we can provide specialist nursing care for over 3,000 local children, young people and adults with life-limiting and terminal illnesses”.

As well as the year long partnership which will include a number of fundraising events, Ashers are sponsoring the Northern Ireland Hospice Portstewart Walk on 31st March as part of the NI Hospice Walk Week. Karen McArthur from Ashers announced the partnership and commented “To launch our support for the NI Hospice, we are donating 10 pence from every packet of Ashers Pancakes sold in the run up to Pancake Tuesday to the Hospice, We are delighted to be able to offer our support to a charity which carries out such amazing work throughout Northern Ireland. We are also really looking forward to taking part in the Portstewart walk and encourage everyone to come along and join in on 31st March at Portstewart strand; we will even have some Ashers goodies & Refreshments for all participants of the walk.”

Throughout the year Ashers Baking Company will be encouraging its staff and customers to support the NI Hospice by taking part in a number of fundraising events including the Deep RiverRock Belfast City Marathon, The 2012 Hospice Walk, and the Dromore Viaduct Abseil! 




Well, I had a very busy day last Friday when we teamed up with Citybeat Radio Station for the Big Friday Giveaway with the treat Team! Did you hear us on Citybeat? We were all over Belfast City Centre giving out sweet treats to everyone! We went from City Hall, Queens, Botanic, Kings Hall, City Hospital, Boucher Road and finished off at our Ashers store in Carnmoney. It was great to see so many of you braving the cold to get your hands on the Ashers Goodies! 

Out and about Belfast City Centre with Citybeat! 


Bob & RebeccaBob at top of Royal Avenue, Belfast Bob the Baker outside CityHall, Belfast CityBeat John Kearns


We are currently working with CityBeat Radio Station on a big Giveaway this week! Stay tuned to find out when and where! 

Check out the videos we have posted on our Video page! Click Here to view 

Take a behind the scenes tour to see how we make our handcrafted bread at our bakehouse situated in Ballyearl!