About Build A Cake

Launched Feb 2011, this is a full e-commerce website that allows the user to go into the shop to design and bake their own celebration cake. The user will then be able to collect the cake or have it delivered by post or courier, making it unique.  One aspect focuses on children, who will be able to build and design their own cake for birthdays, halloween or any other special occasion. Also giving them the facility to upload a favourite photograph and add toppings.


This is a fun and interactive aspect to the website, though of course Mum or Dad will have to pay for the cake! This “Virtual Shop” will allow grown-ups to be reminded of key dates such as birthdays, anniversaries and other special occasions allowing them to have a bit of fun and design their own handmade and bespoke celebration cake with delivery anywhere in the UK or Republic of Ireland.


There is a quick order section which allows you to order in a rush and have it delivered. One of the key features of this “Virtual Shop” is that the website will be interactive. This aspect of the website is very important because, as with a real life shop, when you walk through the door you engage with the staff. In the same way, in the Ashers virtual shop, you will be able to talk to and receive feedback from the staff. The two key staff are Bob the Baker and Sophie the Shop Assistant, named by pupils from Jordanstown Primary School. Bob the Baker, like Ashers Proprietor Colin McArthur, is the artisan baker who you will be able to ask questions face to face in the virtual world. So for example, if you are baking your own celebration cake and need help with a problem such as decorating or making icing you will be to go online and get expert advice to assist you.

Ashers Baking Company website will be responsive and interactive because of the freshness of the product. Sophie assists customer service as a key part of the delivery facility. Therefore once you order your hand made celebration cake we will keep you informed of progress. We take great pride in keeping you informed and aware of just what stage the cake is at, and of course you can phone and ask on the status of your cake order progress. At Ashers Baking Company we have always taken great pride in the quality of our handmade cakes and also our customer service. We see this new, exciting website as a way to enable a wider audience sample the freshness and excitement of Ashers handmade goodies. A further feature of the website will enable you to order from a range of Ashers products such as cupcakes, traybakes, scones, pasties and breads – all freshly prepared and delivered to your office, home or as a gift to some one special.